Marketing Specialist (Email & Content) Right Here at JobRack Job at Jobrack, Remote

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  • Jobrack
  • Remote

Job Description

Join Our Team as a hands-on Marketing Specialist

(Own the funnel. Book the calls. Make the numbers move.)

Full-time | Remote | $3,000–$3,500+/month | CET hours preferred

About The Company

Hi, I’m Noel, founder of JobRack.

We help agency owners and entrepreneurs hire brilliant remote team members from Eastern Europe and South Africa (the sweet spots of remote talent).

Now we need someone like you to help bring in more of those clients.

Here’s a quick video from me explaining the role and what success looks like:

This isn’t a branding or content writing role. It’s a hands-on, performance-focused, build-it-and-make-it-convert marketing role. You’ll work directly with me to plan the strategy, and then you’ll execute rapidly, independently, and effectively.

What You’ll Own:

You’ll be responsible for one thing above all else: Driving qualified sales calls.

Everything else supports that:

  • Funnels
  • Ads
  • Lead magnets
  • Email sequences
  • Pages
  • Offers
  • Analytics


What You’ll Be Doing

  • Launch and test paid offers (like a $49 how to hire and use an EA effectively guide) to get leads in fast.
  • Build simple funnels that convert leads into hiring clients.
  • Turn a 75-page Hiring Playbook into high-converting micro guides that people actually want.
  • Spin up landing pages and email sequences in days, not weeks.
  • Write and manage email campaigns that get read, clicked on, and replied to. From opt-ins, nurture sequences, newsletters and more.
  • Run and track newsletter sponsorships and partnership campaigns (including finding new ones too).
  • Track the numbers and spot what’s working and what’s not, then fix it.
  • You’ll also manage relationships with our partners, newsletter sponsors, freelancers and others we need to make our marketing machine hum.

We’re going to move fast. If we have an idea on Monday ((that deserves to jump to the top of the list), your job is to have it live and bringing in leads by Friday.

This Role is For You If…

You love email and content marketing and actually know how to make it convert. You think in systems and funnels and dashboards.

You’ve got a “let’s figure it out” attitude and you know how to move fast and test things without needing endless meetings!

You’ve got tons of examples of how you’ve done things yourself. You’re hands on every day creating email sequences, landing pages and more. 

You’ve also got tons of examples of using AI tools to do better work, faster.

Requirements

What it’ll be like

From day one, you’ll have the keys to the engine. Email sequences, lead magnets, campaigns, content, landing pages and a bunch more.

Some things are working well. Others? Not built yet. That’s where you come in.

You’ll work closely with me to test new ideas, run campaigns, track results, and evolve our marketing system into a consistent lead and client-generating machine. 

We’ll move fast, share feedback often, and celebrate wins as we grow.

Tools You’ll Be Using

  • Email Marketing: ActiveCampaign
  • Funnels & Opt-ins: ClickFunnels, ConvertBox, WordPress
  • CRM: ActiveCampaign and HubSpot (currently used for sales)
  • Automation & Reporting: Zapier, Google Sheets
  • Project Management & Communication: Slack, Monday.com

Must-Haves:

To succeed in this role, you must have:

  • Proven experience building and running full funnels (ads → landing page → nurture → sale). Ideally B2B.
  • Hands-on experience with at least one ad platform (Meta, LinkedIn, Google).
  • Ability to build landing pages using ClickFunnels, WordPress, or similar tools.
  • Strong email marketing skills, including list management, sequences, and broadcasts (we use ActiveCampaign for now).
  • Experience writing or repurposing content for conversion (lead magnets, micro-guides, short-form offers).
  • Analytical mindset - you must be confident using GA4, dashboards, and KPIs to guide and prioritise your work.
  • Self-sufficiency - you can build, launch, and test campaigns without needing a designer or dev.
  • Bias for speed and action - you can launch MVPs quickly and iterate.
  • Lots of recent examples of using AI tools to improve marketing execution.

Nice-to-Haves:

We’d love it if you also have:

  • Experience running newsletter sponsorships and tracking conversion
  • Worked in an agency, SaaS, or service business before
  • Familiarity with HubSpot, Zapier, Google Sheets
  • Worked with or built systems to drive referrals and repeat customers
  • A personal interest in remote work, hiring, or entrepreneurship

What Success Looks Like

Let’s be clear, this isn’t a “brand awareness” job. It’s about outcomes.

Each month, we’ll be looking at the number of qualified sales calls you helped generate, how many of those leads turned into clients, how well our emails and resources are performing, and how often happy clients are referring us, or coming back for more.

We’ll set targets together, and you’ll have the support and autonomy to hit them.

KPIs You’ll Own:

Qualified sales calls booked per month

Number of leads generated per campaign/channel

Email open, click, and conversion rates

# of high-quality referrals and repeat client sales each month

Other meaningful marketing metrics that we agree on together

Our Values (Yes, We Actually Use These)

We value Clarity. Focused speed. Positivity and professionalism. Constant improvement and Wowing our clients every time.

More than anything, we’re helpful and friendly. 

That’s not just a tagline. It’s how we work with each other, our clients and candidates, and even the people we don’t end up working with.

Benefits

Salary: $3,000–$3,500+/month (if full-time, on a gross, independent contractor basis)

Remote: 100%, work from anywhere

Hours: Full-time or Part-time (FT is 9am–5pm CET, PT is 11am-3pm CET), with some flexibility

Holidays: 20 days paid holiday (rising to 25 after one year)

S ick Leave: 5 paid sick days per year

✈️ Perks: Annual team retreat, opportunity to grow with us, real ownership

A quick note on working as an independent contractor

We hire our team members on an independent contractor basis but that’s just a legal thing. 

In every way you’re a real team member. Just please be happy to work in this way, if you need advice on it then apply and we’ll help you figure things out through the process.

What Happens Next

If you’re thinking “YES, this sounds like me,” here’s what to do next:

Click the application link and tell us:

  • The best marketing result you’ve delivered in the last year
  • How you’ve used AI tools in your work
  • A marketing book or podcast that’s genuinely influenced how you operate

⚙️ Our Hiring Process

  1. Fill out our application form
  2. Send us a short intro video
  3. Complete a couple of test tasks
  4. Chat with some of our team
  5. Final interview with me (Noel)
  6. References & offer

Let’s Build Something Great

This is a significant role with real responsibility. If you’re ready to take ownership, do work you’re proud of, and grow with a business that genuinely values its people please apply.

Job Tags

Remote job, Full time, Part time, For contractors, Freelance,

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