Digital Marketing Manager
Remote
Phone + Skype
Job description:
Essential Duties/Responsibilities:
Develop and execute a robust paid marketing strategy
Build, manage, optimize, and report on paid digital advertising campaigns across Search, Display, Video, and Social channel and other digital platforms
Maintain and Manage relationship with 3rd party agency to execute paid digital strategy.
Maintain targeted campaign to maximize ROI opportunities for each campaign and control campaign risks
Manage campaign launches: keyword and ad copy creation, analytics, and tracking implementation
Monitor campaign performance against goals, including but not limited to search terms reports, negative keyword lists and keyword quality score audits
Manage pacing, budgets, overall platform allocations and offer proactive budget recommendations
Daily optimization of all campaigns on Cost per Lead, and Monthly/Quarterly optimization on lower funnel KPI's
Track conversion rates, cost per conversion (CPC), return on ad spend (ROAS) and cost of acquisition (COA) on various ongoing and new digital campaigns.
Identify and recommend opportunities in related channels & advertising platforms (Facebook, Instagram, YouTube)
Generate performance reports and conduct campaign audits
Manage, maintain and update internal digital marketing tools (A/B Testing sheet, Audience List tracking, etc.)
Work with other departments to develop campaign tracking codes and parameters
Minimum Requirements:
5+ years' relevant work experience in digital marketing/media, digital advertising
Firsthand strong expertise in key areas of Paid Search/SEM, Display Advertising, and Video Advertising
Experience working with/managing a 3rd party agency
Strong understanding of Paid Social (Facebook/Instagram and LinkedIn, etc.)
Proven organizational skills, project management and attention to detail.
Experience in planning, creating, implementing and analyzing marketing strategies and campaigns
A solid understanding of keyword search, internet metrics, analysis, and ad delivery processes.
The ability to stay up to date on marketing trends and news
Paid media planning and buying experience on major websites or networks with banner and SEM.
Excellent written, verbal and interpersonal communication skills including the ability to develop and deliver clear and persuasive presentations.
The ability to work effectively, independently and as a team, including cross-functional teams
.
Job Summary:
Essential Duties/Responsibilities:
Develop and execute a robust paid marketing strategy
Build, manage, optimize, and report on paid digital advertising campaigns across Search, Display, Video, and Social channel and other digital platforms
Maintain and Manage relationship with 3rd party agency to execute paid digital strategy.
Maintain targeted campaign to maximize ROI opportunities for each campaign and control campaign risks
Manage campaign launches: keyword and ad copy creation, analytics, and tracking implementation
Monitor campaign performance against goals, including but not limited to search terms reports, negative keyword lists and keyword quality score audits
Manage pacing, budgets, overall platform allocations and offer proactive budget recommendations
Daily optimization of all campaigns on Cost per Lead, and Monthly/Quarterly optimization on lower funnel KPI's
Track conversion rates, cost per conversion (CPC), return on ad spend (ROAS) and cost of acquisition (COA) on various ongoing and new digital campaigns.
Identify and recommend opportunities in related channels & advertising platforms (Facebook, Instagram, YouTube)
Generate performance reports and conduct campaign audits
Manage, maintain and update internal digital marketing tools (A/B Testing sheet, Audience List tracking, etc.)
Work with other departments to develop campaign tracking codes and parameters
Working Conditions:
Minimum Requirements:
5+ years' relevant work experience in digital marketing/media, digital advertising
Firsthand strong expertise in key areas of Paid Search/SEM, Display Advertising, and Video Advertising
Experience working with/managing a 3rd party agency
Strong understanding of Paid Social (Facebook/Instagram and LinkedIn, etc.)
Proven organizational skills, project management and attention to detail.
Experience in planning, creating, implementing and analyzing marketing strategies and campaigns
A solid understanding of keyword search, internet metrics, analysis, and ad delivery processes.
The ability to stay up to date on marketing trends and news
Paid media planning and buying experience on major websites or networks with banner and SEM.
Excellent written, verbal and interpersonal communication skills including the ability to develop and deliver clear and persuasive presentations.
The ability to work effectively, independently and as a team, including cross-functional teams
(" Believe you can and you're halfway there. ")
Theodore Roosevelt
Yogesh Sharma | Lead Tech Recruiter
P: +1 201-627-7507
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