Job Description
Senior Marketing Associate Location Chicago, IL (Loop area) : Recognized on the Inc. 5000 fastest growing companies in the US, Peloton is one of the largest and fastest growing professional services firms specializing in Integrated Cloud Solutions for Enterprise Resource Planning, Enterprise Performance Management, Supply Chain Management, Human Capital Management and Analytics. Peloton has the vision and capabilities to help CFOs, CPOs, COOs, CIOs and business leaders to envision, implement and realize the benefits of digital transformation. Companies that are equipped with the right information, have the know-how, and the enabling technology to consistently leverage analytics, will gain a competitive advantage. Our people are recognized as some of the best minds and most committed people in the industry. We believe in quality. We appreciate creativity. We recognize individual contributions, and we place trust in our team members. And…we love what we do. Peloton provides Advisory, Consulting, and Managed services with deep functional and technical expertise specializing in serving clients in the Retail, Manufacturing, Life Sciences, High Tech, Professional and Financial Services industries. Our business and technology professionals provide a unique perspective, proven experience, with an innovative and collaborative approach to achieve transformational results for clients. If you are interested in being part of our high performing and growing organization - and have a strong customer reference, engagement and communications experience in the cloud solutions services industry, you may be a good fit for our team. We are actively seeking a seasoned, self-starter with a strong work ethic who can support and elevate Peloton's Anaplan Practice using effective channel marketing, campaigns, social media, customer communications, conferences and events. This position will serve as a critical liaison between our Anaplan practice and our Marketing team, requiring leadership and vision to develop, manage, and implement a multi-channel customer engagement and communications strategy.
Specific responsibilities include: 1. Channel Communications
- Create regular direct communications to our channel sales organization to share win stories, go-live stories, organizational updates and other digital assets.
- Initiate the development of content and work collaboratively with internally team members to further develop and refine the messaging for distribution to channel sales organization.
- Meet regularly with Channel marketing organization for collaborative planning
- Support activities to renew Peloton Badge certifications with Channel partner
2. Marketing Campaigns
- Create integrated nurture and account-based marketing programs and campaigns to help build pipeline
- Execution of marketing campaigns - Create emails, schedule multi-touch account-based campaigns, maintain mailing lists, and run performance reports
3. Conferences and Events
- Assist in planning and coordination of large conferences and regional events from logistics, promotion, and internal preparation cadence leading up the event
- Assist in planning, promotion and execution of webinars
4. Social Media
- Partner with Peloton Corporation Marketing to maintain and expand website presence for the channel, including landing pages for campaigns and webinars
- Partner with Peloton Corporate Marketing on the development of presence on social media platforms, including LinkedIn and media news wires
- Assist in Brand Development including social media and website content
5. Customer Communications
- Establish and Manage Client Appreciation program - Gifts, events - in-person & virtual, referrals, and more
Manage customer satisfaction survey process and disseminate feedback
6. Sales Collateral
- Help build and maintain a repository of sales collateral for primary industry verticals and business functions (“use cases”).
- Help with variations of Intro decks used for channel meetings and customer facing engagements by thinking through the content relevant to the audience.
- Develop a case study at the completion of each client implementation that can be shared on social media and distributed to the channel
- Maintain repository of client logos (Nascar slide)
- Track any marketing permissible use restrictions and confirm adherence
7. Special projects as needed
Required Experience and Skills: - Bachelor's degree, in Marketing or Communications
- Strong writing and storytelling skills
- 5+ years prior Marketing experience in fast paced environment preferably in an agency, consulting or software organization
- Understanding of go to market strategies with alliance partners
- Fluent in Microsoft Office Suite (Excel, Word, Powerpoint)
- Fluent in Salesforce
- Strong writing and presentation skills including ability to write high quality executive level communications
- Eager to learn new skills and technologies
- Adaptable, flexible and open to new ideas
- Dynamic individual who easily connects and collaborates with the broader organization
- Self-motivated, highly organized, detail oriented, and passionate to work in a fast paced, highly entrepreneurial environment
Additional Desired Skills: - Understanding of Anaplan customer persona and go to market experience
- Alliance and Partner marketing experience
- Hands-on experience with leading CRM and Marketing Automation tools, preferably with Salesforce and Oracle Eloqua
- Experience in Adobe Photoshop, Premier, and InDesign a plus
Compensation: - Competitive base salary
- Medical, dental, and vision insurance
- 401K with supporting company match
- Flexible Spending
- Performance bonus
- Paid holidays and vacation days
Peloton Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-AC1#LI-HYBRID
Job Tags
Full time, Work at office, Flexible hours,