Job Description

We are seeking a skilled and experienced Media Buyer with expertise in search arbitrage and affiliate marketing to join our team. The ideal candidate will have a deep understanding of the intricacies of various advertising platforms, including Pinterest, X (formerly Twitter), and Native Ads (e.g., MGID, Taboola). In this role, you will be responsible for managing and optimizing campaigns across these platforms to maximize ROI and drive high-quality traffic and conversions.

Responsibilities:

• Plan, execute, and manage campaigns across platforms such as Pinterest, X, and native ad networks like MGID and Taboola.
• Implement search arbitrage strategies to capitalize on cost-effective traffic sources and generate revenue through affiliate marketing.
• Conduct market research and audience analysis to inform campaign strategies and identify potential areas for growth.
• Optimize campaigns for performance, focusing on key metrics such as CTR, CPC, CPA, and ROI.
• Monitor and analyze campaign performance data to identify trends and opportunities for improvement.
• Create compelling ad copy, imagery, and targeting strategies that align with campaign goals.
• Collaborate with content creators, designers, and other team members to develop cohesive campaign assets.
• Stay up to date with industry trends, platform updates, and emerging opportunities in digital advertising.
• Manage budgets effectively to achieve campaign objectives and maximize profitability.
• Provide regular performance reports and insights to stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3-5 years of experience in media buying, with a focus on search arbitrage and affiliate marketing.
• Proven track record of success in managing campaigns on platforms like Pinterest, X, and native ad networks (e.g., MGID, Taboola).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with tracking and analytics tools, such as Google Analytics and third-party tracking solutions.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for identifying opportunities and developing innovative solutions.
• Ability to work independently and as part of a collaborative team.
• Detail-oriented with strong organizational and project management skills.

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