Job Description

Job Description

Epicosity, a full-service marketing agency located in Sioux Falls, SD, is looking to expand our media team with the addition of a Media Buyer / Planner.

We’re looking for a changemaker.  Not a maker.  Not a doer. A changemaker.

That means you’re fearless in your approach to finding new ways to solve problems. That means you’re relentless in making sure your approach pays off for our clients. That means you’re not only able to look change in the face but embrace it as if it were your own child.

The Media Buyer/Planner serves a critical role in the development of a clients’ strategy to reach their audience effectively.  In this role, you will collaborate with other team members to translate creative ideas into media placements across all media platforms for existing clients as well as new business prospects. The Media Buyer / Planner will foster vendor relationships, negotiate buys and seek added value opportunities, and establish and communicate deadlines for media materials. 

Job Requirements

Collaboration
• Work closely with the client team to understand strategic goals, audience segmentation, budget, and timing for campaigns
• Collaborate with the Media Operations Specialist on campaign execution, pre-launch tracking setup, tagging, dashboarding, and reporting
Strategic Planning
• Develop and implement cross-channel media strategies that ensure client campaigns reach their target audiences efficiently and effectively
Budget Management
• Create and evaluate media plan options that align with client objectives while maintaining budget oversight to maximize return on investment
Campaign Execution
• Build and manage comprehensive media plans, handling both traditional and digital channels, including Google Ads, social platforms, and programmatic buys
• Collaborate with the Media Operations Specialist to ensure smooth execution, including tracking setup, tagging, and dashboard management
• Manage media asset trafficking across platforms and coordinate with DSPs (Demand Side Platforms) for programmatic buying
Relationship Building
• Establish and nurture strong, productive relationships with media vendors to secure optimal rates and placements for client campaigns
Performance Analysis
• Analyze campaign performance, provide insights, and recommend optimizations to improve outcomes
• Present post-campaign reports with actionable insights to clients
Additional Duties
• Act as a thought leader, staying informed of industry trends and emerging media capabilities, and sharing relevant updates with internal teams
• Collaborate with clients to understand campaign goals and communicate media strategy clearly
• Regularly gather and analyze campaign performance data, and present findings and insights in client-facing reports
• Develop case studies that highlight successful campaigns and foster new business opportunities
• Contribute to defining and improving paid media processes for planning, management, monitoring, and measurement
• Participate in ongoing professional development, including earning certifications

Software & Process Knowledge Requirements
Platform-Specific Tools
• Google Ads
• Meta Ads Manager (Facebook/Instagram)
• LinkedIn Campaign Manager
• The Trade Desk (TTD) and other DSPs
Other Required Skills
• Website Tagging and Tracking: Google Tag Manager (GTM)
• Audience Segmentation and Data Analysis: Google Analytics, Customer Data Platforms (CDPs)
• Data Visualization Tools: Looker Data Studio, Power BI
• Microsoft Excel and Google Sheets
• Experience working from a media brief with a team
• Strong communication skills

Ideal Skills & Qualifications
• Experience managing multi-channel campaigns (search, social, digital, radio, TV)
• Strong understanding of audience segmentation and targeting strategies
• Ability to analyze large data sets and translate findings into actionable recommendations
• Creative mindset for developing media strategies
• Exceptional negotiation skills
• DSP or Google Ads and Analytics certifications (a plus)
• Willingness to learn and grow in a fast-paced, evolving media landscape

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