Job Description

Job Description

DIGITAL MARKETING MANAGER - (ON SITE)

Diamond Mowers is looking for someone to join our team as Digital Marketing Manager. The Digital Marketing Manager reports to the Director of Marketing and is responsible for establishing the best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to the use of digital marketing agencies.

Key Roles

• Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the business.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
• Lead the strategy and implementation of media planning and buying (paid and organic), SEO, conversion rate optimization, website effectiveness, and data and analytics to support future digital growth.
• Lead the analytics and reporting function in digital campaigns and projects with a focus on optimization.
• Ownership and optimization of DiamondMowers.com: Evaluating, planning, implementing, managing, monitoring, and updating the organization's website. Evaluate user experience and create appropriate website content while maximizing search rankings, optimizing content, and analyzing user engagement.
• Identify, build and execute A/B testing to support business objectives. Analyze and evaluate A/B tests, report on results and recommend next steps.
• Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends
• Plan, manage, analyze, and optimize Diamond Mowers’ social media presence - Evaluate data, identify opportunities to optimize performance, and execute initiatives to enhance social presence.
• Lead the strategy and implementation of media planning and buying (paid and organic), SEO, conversion rate optimization, website effectiveness, and data and analytics to support future digital growth.
• Lead the analytics and reporting function in digital campaigns and projects with a focus on optimization.
• Lead and grow a team (on site)
• Implementing and working with digital marketing technology such as Salesforce, HubSpot, Google Analytics, and WordPress.
• Evaluating and implementing marketing technology.
• Working with a wide range of internal stakeholders as well as external vendors/agencies.
• Creating strategies to grow subscriber base and web traffic metrics.

Responsibilities

• Evaluating, planning, implementing, managing, monitoring, and updating the organization's website.
• Evaluate user experience and create appropriate website content while maximizing search rankings, optimizing content, and analyzing user engagement.
• Develop a view of the customer journey for each of our product lines, apply data and insight to inform development of a website experience that engages and converts each audience.
• Identify, build and execute on A/B testing to support business objectives. Analyze and evaluate A/B tests, report on results and recommend the next steps.
• Manage multiple priorities and changing deadlines.
• Independent problem-solving abilities.
• Keen sense of urgency.
• Advance our Social Media platforms
• Detailed orientated and comfortable working in a fast-paced environment.
• Independent problem-solving abilities.
• Ability to communicate effectively with coworkers, vendors and customers.
• Superior organization skills and dedication to completing projects in a timely manner.
• Coach and mentor others.
• Plan, organize and delegate work assignments.

Qualifications

• 5-10 years’ previous experience in marketing and communications preferred.
• 3-5 years previous supervisory experience preferred
• Software knowledge (preferred): Salesforce, HubSpot, Google Analytics, PPC (social and search based), WordPress, Shopify, social media, Hotjar
• Excellent written and verbal communication skills

Location and Hours:

Location: Cherokee St.

Hours: 8:00-5:00

Days of Shift: Monday-Friday

A full benefits package is available for all full-time employees.

Exhibit Diamond Company Values:

CUSTOMER FOCUSED

• Meeting and exceeding internal and external customer expectations is the responsibility of everyone.
• We are committed to being a World Class organization and the greatest partner to our customers.
• We will listen, support, engage with empathy, our work must drive the success of our internal and external customers and team members.

ACCOUNTABILITY

• We will be responsible for the commitments we make, and the expectations placed on us.
• When we fail, we will own it, learn from it and make the appropriate changes.
• We will act with exceptional integrity in everything we do.
• We will be open to receiving and giving feedback.

TEAM PLAYER

• Teamwork and clear communication are paramount to our success.
• We will seek and provide constructive feedback to one another, work as a collaborator, treating peers with respect and dignity, engage all team members as partners to solve problems and support one another with a positive attitude.

SAFETY

• We believe safety must be at the forefront of all our decision-making.
• We will proactively invest in safe solutions and act consciously every day to keep ourselves, team members and customers safe.

GRIT

• We have the passion, determination and work ethic that gives us the ability to push through, to get to the end goal and recognize the obstacles we have overcome along the way.
• When we tackle a difficult situation, we are determined to never give up and be the best in the industry.

Diamond Mowers is an EEO/AA Employer M/F/Disability/Vet.

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