What You Will Achieve (First 12 Months)
• Customer Acquisition: 50%+ new buyer growth via Blinkit, Zepto, BigBasket — set citywise and SKU-specific
targets.
• Performance KPIs: ≥4.0% CTR on top assets, ≥15% CTAs hit on seasonal campaigns, 30–50% improvement
in add-to-cart/checkout rate.
• Creative Output: Ship 60+ high-performing content assets/month — at least half made on Nano Banana/Veo 3
or similar AI.
• AI-Driven Scaling: Reduce UGC/creative cost per asset by 80% using Nano Banana + Veo 3 + n8n stacks.
• ROAS: ≥3.5 blended across Meta, Google, and Q-comm ads.
• SEO/Organic: Top-3 rank for 15+ keywords and +150% organic sessions to ecavo.in .
• Influencer ROI: 1000+ regional collabs/year across all selling regions at CAC ≤ paid performance.
Core Responsibilities
GTM & Full-Funnel Growth
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