Job Description

Company & Role Summary:

Our client is a leading company in the cannabis and tobacco industry that is rapidly expanding its digital footprint. As the Digital Marketing Manager, you will play a crucial role in driving the company's online presence, managing multi-channel digital marketing campaigns, and ensuring the seamless execution of product launches and promotional events. This is a unique opportunity to work in a dynamic and fast-paced environment where your expertise will directly contribute to the company's growth and success.

Key Responsibilities:

• Platform Strategy Development: Assist in creating and executing comprehensive strategies across key platforms like Weedmaps, Leaflink, and Jane.
• SEO/SEM Management: Collaborate on strategies to increase traffic and visibility through search engine optimization and search engine marketing.
• Conversion Rate Optimization (CRO): Manage and optimize conversion rates to maximize the effectiveness of campaigns.
• Paid Advertising Campaigns: Oversee and manage paid advertising efforts across various channels, including billboards, publishers, Google Ads, and social media platforms.
• Project Management: Lead digital campaigns for product launches, events, and grand openings, ensuring smooth execution and alignment across all digital channels.
• Data Analysis & Reporting: Track, analyze, and report on key performance metrics, making data-driven decisions to optimize marketing strategies.
• Creative Collaboration: Work closely with the design team to produce engaging creatives for all web properties.
• Promotions Management: Oversee and coordinate promotions across different business units, including retail, delivery, 3P sales, and brand initiatives.
• Brand Consistency: Ensure consistent brand messaging across all digital platforms, working closely with the entire team.

Qualifications:

• Cannabis Industry Experience: Prior experience in the cannabis industry is required.
• Digital Marketing Expertise: Proven experience in digital marketing, including organic and paid media, social media, and email marketing.
• Platform Proficiency: Strong understanding of digital platforms and tools, including Shopify, eCommerce CMS, Klaviyo, SEMrush, Google Ads, GA4, and GTM.
• Project Management: Ability to work collaboratively and manage multiple projects simultaneously.
• Analytical Skills: Analytical mindset with experience using data to inform decisions. Proficiency in Excel or Google Looker Studio is essential.
• Communication: Excellent communication and project management skills, with the ability to work effectively across teams and stakeholders.

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