Job Description

WHO WE ARE

As pioneers of the seaweed category, we introduced the world's first line of Certified Organic and Non-GMO Project Verified roasted seaweed snacks in 2012 and has since grown to become the #1 selling, premium, organic seaweed-based snack – but our aspirations reach even further. 

Led by founders and visionary food entrepreneurs Annie Chun and Steve Broad, we take great pride and care in creating delicious and convenient snacks inspired by our Korean heritage and believe that seaweed represents a sustainable path forward that nourishes people and the planet. 

With our eyes focused on the future, we're on a mission to increase our impact by winning over a whole new generation of foodies and are assembling a team of talented and driven individuals who are just as excited about the future of healthy snacking and seaweed as we are! 

WHO YOU ARE

You are a dynamic and results-oriented commercial leader with a passion for driving growth in the CPG space. As the  Chief Commercial Officer (CCO)at Gimme Seaweed, you will be responsible for shaping and executing our commercial strategy, providing integrated leadership over both Sales and Marketing to accelerate revenue, expand brand awareness, and strengthen market leadership. This position reports directly to the CEO/Founder and is an integral part of the leadership team setting company strategy. Directs reports will include the company's Vice President of Sales and Vice President of Marketing.

You thrive in fast-paced, entrepreneurial environments where you can balance high-level strategic thinking with hands-on execution. You have a proven ability to build and lead high-performing teams, leveraging data-driven insights to optimize market positioning, deepen customer engagement, and drive sustainable growth.

A natural collaborator, you excel at fostering alignment between Sales, Marketing, Finance, and Operations, ensuring that all teams are working cohesively toward shared business objectives. Your expertise at it's core spans across all primary retail channels while also having at least a basic working knowledge of eCommerce and it's interrelationship with retail. You have a keen understanding of how to navigate evolving consumer trends and retail landscapes.

You bring a strategic mindset, strong leadership skills, analytical thinking and a commitment to scaling a brand with purpose and impact.

WHAT YOU DO 

Sales Leadership & Revenue Growth (Working collaboratively with the SVP - Sales)

• Develop and execute a commercial strategy that drives profitable top-line revenue and market share growth.
• Lead strategic sales leadership across all channels, including HNF, Grocery, Mass, Club, and Ecom, ensuring cohesive growth and market expansion.
• Provide strategic direction to the sales team, brokers, and distributors to ensure consistent execution of Gimme's brand plans across all trade channels.
• Identify and evaluate new market opportunities, including emerging channels and potentially international expansion, to diversify revenue streams and drive strategic growth.
• Strengthen relationships with key retail partners, brokers, and distributors to expand distribution and improve shelf positioning.
• Lead the standardization and optimization of Gimme's go-to-market playbooks across multiple verticals, ensuring that sales and marketing strategies are consistently tailored for each target market and customer segment.
• Leverage syndicated data (IRI, Nielsen, Spins) to track performance, optimize pricing, and enhance category leadership.
• Manage trade spend efficiency and ROI to optimize promotional investments and improve profitability.
• Establish Gimme as a 'category captain' within the Asian based snacking space by leveraging data-driven insights.
• Lead and mentor the SVP of Sales, ensuring the team is equipped to execute on strategic objectives.

Marketing Strategy & Brand Growth (Working collaboratively with the VP - Marketing)

• Define and execute Gimme's brand strategy, positioning, and marketing initiatives across digital, retail, and eCommerce channels.
• Oversee the development of multi-channel marketing campaigns that drive brand awareness, engagement, and conversion.
• Ensure alignment between trade marketing and sales objectives, optimizing promotions, in-store activations, and retail visibility.
• Lead the eCommerce strategy, optimizing customer acquisition and retention efforts.
• Oversee social media, influencer partnerships, and paid media strategies to enhance brand reach and consumer connection.
• Guide the Head of Marketing, ensuring that marketing investments deliver measurable business impact.

Cross-Functional Leadership & Execution

• Partner with Finance to develop budgets, forecast revenue, and ensure cost-effective commercial initiatives.
• Work closely with Operations & Supply Chain to align demand planning and inventory strategies with sales growth.
• Collaborate with CEO & Board on commercial growth plans, ensuring transparency and alignment on strategic priorities.
• Lead organizational development within Sales and Marketing, fostering a high-performance, results-driven culture.

WHAT YOU BRING 

• Proven track record in driving strong revenue growth through strategic sales and marketing leadership in CPG.
• Strong commercial acumen, with experience developing and executing go-to-market strategies that expand distribution, increase brand awareness, and drive market share.
• Exceptional leadership skills, including the ability to build, mentor, and inspire high-performing Sales and Marketing teams.
• Demonstrated success in shaping and elevating brand equity, driving consumer engagement, and establishing category leadership through innovative marketing strategies.
• Cross-functional collaboration expertise, with the ability to align Sales, Marketing, Finance, and Operations to achieve commercial and overall business objectives.
• Data-driven mindset, leveraging insights from market trends, syndicated data (IRI, Nielsen, SPINS), and performance analytics to inform decision-making.
• Deep understanding of retail and eCommerce landscapes, including broker, distributor, and direct-to-consumer strategies.
• Ability to balance strategic vision with hands-on execution, ensuring both long-term growth and short-term business performance.
• Exceptional negotiation and relationship-building skills, with a history of cultivating strong partnerships with key customers, agencies, and stakeholders.
• Strong financial acumen, with the ability to analyze P&L statements, ROI by customer, and trade spend effectiveness to drive profitable growth.
• Resilience and adaptability, thriving in dynamic, fast-paced environments while maintaining focus on company goals and brand integrity.
• Passion for the brand and category, bringing enthusiasm, expertise, and a deep appreciation for the heritage and inspiration behind Gimme's products to elevate its position as a market leader. 

YOUR EXPERIENCE

• 15+ years in CPG sales, marketing, or commercial leadership roles, with experience in branded food or beverage categories.
• Proven track record of leading sales and marketing teams, driving revenue, and scaling brands.
• Strong understanding of retail dynamics, including working knowledge of top retailer dynamics, broker and distributor management, category strategy, and trade marketing.
• Experience with eCommerce and digital performance marketing is highly preferred.
• Data-driven decision-maker with expertise in syndicated data (IRI, Nielsen, Spins) and financial metrics.
• Skilled in negotiation, strategic planning, and change management within a fast-growing environment.
• Excellent leadership, communication, and team-building skills.

COMPENSATION AND BENEFITS

This role is full-time and will receive a competitive salary + benefits, including medical, dental, vision, 401k, and equity. This position's anticipated annual pay range is $300,000-$350,000, plus bonus and equity. A variety of factors are considered when determining an individual's compensation–including a candidate's professional background, education, certifications, experience, professional licenses, and location. Final offer amounts may vary from the amounts listed. We neither ask for nor take into consideration the salary history of applicants. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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