Job Description

Brand Ambassador

Location: Quebec (Field-Based Role)

Salary: CA$55,000.00 - CA$65,000.00 plus 25% Bonus + Car Allowance + Excellent Benefits Package

Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products.

As the business continues to grow across Italy, they are now seeking a Sales Activator / Brand Ambassador to elevate their presence across Quebec, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.

Key Requirements

We are seeking an energetic and commercially driven Sales Activator or Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results.

Essential:

• 1-3 years of sales experience in the alcohol beverage or food industry
• Demonstrated success in on-premise activation and wholesaler engagement
• Strong interpersonal and relationship-building skills
• Highly self-motivated, hands-on, and capable of working autonomously
• Experience managing trade marketing initiatives and client-facing promotions
• Based in Quebec
• Fluent in English and French
• Full driving licence

Desirable:

• Existing network in Quebec on-trade (bars, restaurants, nightclubs)
• Prior experience with importers or distributors in the alcohol sector

Role & Responsibilities

Reporting to the International Sales Director and working alongside the Regional Sales Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building.

Key responsibilities include:

• Developing distribution and visibility via tastings, incentives, and brand activations
• Driving volume growth through engagement campaigns in key accounts
• Building and managing strong relationships with wholesaler partners and their sales teams
• Generating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekends
• Creating and executing activation programmes across bars, restaurants, and nightlife venues
• Supporting pricing strategies and ensuring brand consistency
• Allocating one day per week to administrative tasks; spending the rest in the field
• Representing the brand at trade shows, sales meetings, and industry events
• Rotating across sub-regions monthly to maximise market coverage
• Expected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week

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